Launch Risk Lab
Validate your brand name before you invest.
A practical founder workbook and scoring system that helps you identify naming risks before spending money on logos, packaging, websites, inventory or advertising.
£9
One-time payment
What you get
- Brand Name Validation Workbook
- Launch Risk Score™ scoring system
- Founder Cost Exposure Worksheet
- Brand Name Stress Test™
- Competitor Similarity Matrix™
- Domain + Social Handle Audit
- Customer Perception Testing Script
- Rebrand Cost Calculator™
- Final decision summary
Purchase details
- Instant Digital Download
- One-Time Payment
- Secure Checkout
- Download Immediately After Purchase
Why founders buy it
Many founders spend far more than £9 on branding before checking whether a name is commercially viable. This kit helps reduce risk before investing further.
What’s inside the kit
Brand Name Validation Workbook
Guides founders through practical naming risk checks.
Launch Risk Score™ Calculator
Scores the name and gives a GO, IMPROVE, PAUSE or STOP recommendation.
Founder Cost Exposure Worksheet
Shows how much money is already at risk before you keep spending.
Brand Name Stress Test™
Checks whether the name can be said, remembered, spelled, searched and expanded.
Competitor Similarity Matrix™
Helps identify names that may confuse customers or create risk.
Domain + Social Handle Audit
Checks whether the name is ownable online.
Customer Perception Testing Script
Gives exact questions to test the name with real people.
Rebrand Cost Calculator™
Shows the possible cost of getting the name wrong later.
Final Decision Report
Creates a clear GO, IMPROVE, PAUSE or STOP action plan.
Why founders buy it
A brand name can feel right and still be commercially risky. This kit helps founders pressure-test a name before they spend on design, packaging, domains, websites, stock or ads.
It gives you a practical decision system so you can move forward with more confidence — or pause before a weak name becomes an expensive problem.
- Reduce the risk of choosing a confusing or weak name
- Spot obvious search, ownership and expansion issues earlier
- Avoid spending money before doing basic founder due diligence
- Create a clearer GO / IMPROVE / PAUSE / STOP decision
Without validation vs with validation
Without validation
- Buy a domain too early
- Pay for a logo before checking risk
- Design packaging that later needs changing
- Choose a name customers misunderstand
- Build around a name too close to a competitor
- Limit future expansion
With validation
- Use a structured founder decision process
- Check clarity, searchability and ownability first
- Score the name before investing further
- Identify obvious commercial risks earlier
- Make a stronger GO / IMPROVE / PAUSE / STOP decision
- Spend with more confidence
Simple pricing
£9 one-time payment
No subscription. Instant digital download.
Who this is for
- First-time product founders
- Side-hustle founders choosing a brand name
- E-commerce founders launching physical products
- Founders preparing to spend on logos, packaging, websites or stock
- People who want to reduce risk before investing
Who this is not for
- People looking for legal advice
- Founders who need trade mark filing services
- People looking for logo design
- Businesses unwilling to test their assumptions
Frequently asked questions
How long does it take?
Most founders can complete the first assessment in 45–90 minutes.
What format is it?
PDF workbook plus Excel Launch Risk Score™ Calculator.
Is this legal advice?
No. It is a practical founder due-diligence tool, not legal advice.
Who is it for?
First-time physical product founders choosing a brand name before launch.
What happens after I complete it?
You receive a GO, IMPROVE, PAUSE or STOP recommendation based on your score.
Validate before you invest.
A weak brand name can cost far more than £9 to fix later. Use the Brand Name Validation Kit™ before spending money on logos, packaging, websites, inventory or advertising.